Everybody wants to look better, feel better, look younger and be healthier inside and out. Nowadays we have many proven methods to help people do just that, from nutrition to colonics to toxin-removing foot pads – there’s something out there for everyone. The growth in this industry has been huge in the recent years, and it’s estimated to continue growing as people are becoming more health conscious.
Marketing is, of course, one of the key reasons why it has become one of the highest growing industries in the world. There is always room for improvement, however. If you have a health and wellness company, how can you make the most of your marketing efforts?
Think outside the box
Health and wellness are often stereotyped as being feminine, tree-hugging or affordable only to the rich and famous. We need to break these stereotypes by marketing this industry in totally unique and unexpected way.
Make it personal
This is becoming true in all industries, but is especially important in more personalized segments like healthcare and wellness. Make your audience believe that you’ve made the product especially for them. It needs to be useful and relevant in their lives.
If you’re a small business, make your personal profile represent your company – how you behave may have an impact on the buyer’s decision. For example, if you’re selling a “miracle” natural shampoo that is meant to make your hair shiny and perfect, and yet your profile photo makes it seem like you have a hay stack on your head, people may think twice about purchasing your product!
Expand the audience
The obvious niche market is middle to upper class women aged 25-50, but why not expand the audience to include those who may also be interested in health, but don’t feel like they can buy certain products because of the stereotype that it’s “not made for them”. Having said that though, don’t dismiss the primary market either, develop your Pinterest channel for example – it’s got a 90% female audience and most of them are interested in food, beauty and…well…cats, who doesn’t like cats on the internet?
Mobiles are a must
About a third of all internet use is now coming from mobiles and tablets. Most people underestimate the power of mobile marketing, but those little annoying banners that interrupt your games every now and then, can really stay in your mind! To make them less intrusive, think of new and cool ways of marketing on mobiles. From augmented reality to geo-location competitions, there are lots of things you can do to get your audience engaged with your brand.
People love reading advice online, from “top 10 ways to beat those sugar cravings” to “how to lose 5kg in a week”, you can find it all! If you have a health, fitness or wellness company, be generous with your blogging. Give people real, useful tips on how they can improve their lifestyles. If they feel that you’re giving them good advice, they will learn to trust you and will want to follow you and purchase your services.